Astonished at the features of the place, and pushed by his visionary spirit, in 1895, an English Engineer, Mr. Edmund J. P. Norton planted the first vines importing them from France, thereby giving origin to what was the first winery in the area.
Almost 100 years later, Austrian businessman, Mr. Gernot Langes–Swarovski, travelled to Mendoza and experienced the same fascination for the region beauty, the warmth of its people, and the excellent conditions for vine growing. Supporting his decision in his intuition and in the fact that he was convinced of the high potential the vitiniculture represented in Argentina, in 1989, he acquired the Winery with the following firm aim: to make wines recognized worldwide for their quality.
While executing this project, he appointed his son Michael as the person responsible for the management of the company, who, jointly with a team of local professionals started a new phase of investment, revamping and growth.
In that way, the incorporation of top-notch technology together with the knowledge and passion of people, have caused Norton to be the leading brand in exports and one of the country´s most important Wineries.
Our 5 farms have over 1200 ha fit for growing vine, 680 ha out of which are currently cultivated. Over 150 families of vineyard workers live and work there, sharing secrets and experiences from generation to generation. This knowledge and passion for the work, combined with the professionalism of our team of agricultural engineers result in products with excellence.
Learn More About Malbec
Malbec (MAHL-beck) Angel of Argentina
Originally a common grape in Bordeaux,
Malbec adds only a small percentage to the blends there. It has, however, found another region in which to flourish -the bourgeoning wine region of
In fact, Argentinians have adopted Malbec as their national grape!
Malbec is used in small amounts in Bordeaux
blends to add color and tannin. In Cahors, where it is also known as “cot,”
the grape makes wines there that are full bodied and able to mature – these wines
are dark and sometimes gamey, but delicious – they like to call it the "black" wine of Cahors.
But attribute its quick rise in popularity to Argentina. Here, Malbec has hit its stride – the grape produces
spicy wines reminiscent of blackberries and chocolate, with a velvety texture. Ranging from excellent value to higher-priced collectibles, Argentina has truly made this grape its own.
Summing it up
Successful sites:Argentina, Cahors, Bordeaux, some California
Common Descriptors: blackberry, plum, tobacco, spice, dark, full-bodied
Learn More About Argentina, South America
Now fifth in the world for wine production, Argentina is catching up in the quality wine sector. A long time wine producer, Argentina used to make wine in order to drink it, not export it. And so the wines produced were quaffable and rustic and made for the local's everyday dinner. Yet it's hard not to get caught up in the wine market of the world and some winemakers decided it was time for Argentina to show their stuff. Better winemaking technology was brought in, new winemaking techniques were learned and good viticulture practices flourished. The result? World-class wines with unique style and variety.
Unlike its Chilean neighbor, Argentina's vineyards are spread out around the country. The best known region is Mendoza, almost parallel to Santiago to the west. Mendoza contains the sub-regions of Maipu (pronounced MY-pu) and San Rafael. Grape-wise, the most important white is Chardonnay, making wine similar to California's style on the variety. Another fun white grape to try is Torrontes. Almost only grown in Argentina, Torrontes makes wines that are crisp, aromatic and easy-drinking. Some of the best versions of this wine come from the northern region of Salta, with very high altitude vineyards. As for the reds, Cabernet Sauvignon is the main grape for many wines leaving the country, but Malbec, the grape Argentinians like to call their own, makes very distinctive wines that are structured, dense and velvety. Many more varieties happily grow in the country, but for export, and consistent quality, these are the primary grapes.