Picked is a personalized wine club tailored to your gift recipient's specific tastes. After taking a short quiz to convey their preferences, your gift recipient is paired with their very own personal sommelier who hand-selects six wines for them from Wine.com's massive assortment (We’re the largest wine shop in the world!). Your gift recipient sets their own price point, shipment frequency and level of adventurousness. Because Picked is customized to each individual, it’s a great fit for all the wine lovers you know, from the novice to the well-traveled connoisseur!

Let us count the ways...

1. It's personal. A wine expert (a real person!) is here to guide each subscriber on their wine journey. Their somm will pick wine suited to their unique tastes and provide tips to help them enjoy every bottle.
2. Endless discovery. We have 100x more wine than the average subscription service, which means there's no limit to the depth or breadth of wine to explore. Organic, critically-acclaimed, Chardonnay-only – no matter their interests, we can curate a wine club just for them.
3. Quality wine. We believe that winemaking should be left to the winemakers and not the marketers, so you can rest assured that we'll never send any private label plonk. We only sell the good stuff -- wine the experts and somms actually drink.
4. Enjoyment guaranteed. We collect your gift recipient's feedback after they've tasted their wine so that we can make better picks each time. We care so much about their enjoyment that we literally guarantee it.
5. They're in control. Unlike other wine clubs, we let your gift recipient set the price, frequency and mix of reds and whites. Better yet, they can modify their settings or cancel at any time.

Each shipment contains six bottles. The average box price is $150 (6 bottles at $25 each), but your gift recipient can choose to go as low as $120 or up to $240 depending on their preferences. The total cost of each box will vary, reflecting the exact prices of the wines included. They can change their price point at any time from their Account Settings. Shipping is always free!

The answer is simple: send them a Wine.com gift card! Since Picked is so personalized and improves with a subscriber’s feedback, we strongly discourage directly signing up on someone else's behalf.

Gift cards are sent via email so you can choose to send it directly to them with a gift message or send it to yourself and forward it along. They redeem the gift card when they enroll in Picked, and we'll take care of the rest.

Not a problem! You are simply sending them a Wine.com gift card and the choice to sign up for Picked is completely up to them. If they would prefer to shop on their own, Wine.com gift cards are also redeemable for thousands of wines, accessories and more.

Certainly not. Once they use their gift card balance, it will be up to them to pay for any future shipments.

You're so generous! If you would like to send them more than two boxes, you can buy them additional gift cards or find a higher denomination here.

Absolutely! To get started you can take the quiz or go here for more information.

Open a chat to meet one of our somms and get a taste for our world-famous customer service. Additional details can also be found at wine.com/picked.